During the 2020 Maximum Basketball League season, I served as content creator for the semi-pro Naptown Pros while also heading their rebrand initiative. With relocation from South Bend, Indiana and new talent on their roster, the Naptown Pros were primed for a visual overhaul that’d catch the attention of supporters and get them in the stands amidst a global pandemic.¬†Through design and photography, I was able to enhance the public’s perception of the brand’s professionalism, work-ethic and ability to communicate effectively. The rebrand and content curating led to boosts in all areas of the team’s goals: social media engagement, merchandise sales, ¬†prospective player- and sponsor interest.